Rendering invaluable insights about the fast-paced realm of international marketing, aspiring marketers in Antique gathered at the University of Antique (UA) Paghi-UsA Hall for “Advertising Venture (AdVenture) Year 2” on December 13, 2024.

The event, which centered around the theme: “Marketing Quest: A Journey of Local Products Towards Internationalization”, organized by the third-year Bachelor of Science in Business Administration (BSBA) – Marketing Management students, brought together a diverse audience comprised of Senior High School students from different parts of the province, and those taking up Hospitality Management (HM) and Cooperatives Management (CM) programs from the Main Campus, and some students from the UA Libertad Campus.

A lineup of distinguished international speakers graced the event: Ms. Venny Aiching from Malaysia, and Filipino marketing experts, Mr. Jojo Villamin, and Mr. Arman V. Cruz.

Their presentations delved into the critical aspects of international marketing that include “Content Marketing Strategy for Local Businesses: Exploring Effective Strategies to Create Compelling Content that Resonates with Global Audiences”, “The Use of AI to Promote Products in the International Market: Leveraging the power of Artificial Intelligence in Market Research, Targeted Advertising, and Global Market Expansion”, and “Bridging the Gap Between Local and International Markets: Understanding the Unique Challenges and Opportunities in Navigating Diverse Cultural Landscapes and Consumer Preferences.”

Moreover, the activity went on with interactive discussions and practical activities that allowed participants to implement the concepts presented, create valuable networks with peers and industry experts, as well as, acquire hands-on experience.

Following its successful employment last January, AdVenture Year 2, once again succeeded by inspiring the upcoming generation of marketers to face the challenges and advantages of exploring the global marketplace.

𝑃ℎ𝑜𝑡𝑜𝑠 𝑐𝑜𝑢𝑟𝑡𝑒𝑠𝑦 𝑜𝑓 𝑃𝑟𝑜𝑓. 𝑇𝑢𝑡𝑖𝑐𝑎